Arab Entrepreneurs Conference in El Gouna (Covid 19 Challenges)

As a part of the efforts of the International Foundation for training and consulting (IFTC) to raise the efficiency and enhance the tools of Arab employees and entrepreneurs in the management of enterprises, whether to overcome the effects of the coronavirus pandemic or to understand the future of the business world “post-Covid19″ and to exploit the best available opportunities to boost corporate growth, the foundation is preparing to organize its first Entertainment Conference since the pandemic entitled ” Arab entrepreneurs conference in El Gouna (covid-19 challenges)” from five to nine September at the Steigenberger Resort El Gouna tourist city.

Conference objectives

The corona crisis caused a storm in the financial and business markets ,While many companies have benefited from the crisis and exploited it to double their profits, other companies have stumbled and reached the brink of bankruptcy, and in general the pandemic has left clear effects on various companies and markets with their diversity, but the changes did not stand at the limits of beneficiaries and losers during the pandemic, but spread to a battle in various fields about building a post-Corona world, a battle between traditionalists and innovators, about
Do we go back to previous management models and consider the last two years a phase of partial disruption?
Or do we consider the pandemic has revealed new opportunities for time travel to the future and exploiting tools that were absent that could save a lot of time, effort and money?
Therefore, this conference aims to discuss the crisis and learn about the most important lessons learned from it to deal with any future emergency crises, and analyze the features of the new world left by the pandemic and the conflict between the two teams (traditionalists and innovators ) and how companies build their strategies during it. The objectives of the conference are as follows:
1) Providing the necessary skills that enable managers to identify, classify, evaluate and manage project risks.
2) Enabling participants to apply project risk management skills in a practical and effective manner.
3) How do Small and medium enterprises (SMEs) work during crises?
4) How to turn crises from threats to opportunities?
5) The role of digital transformation in enhancing enterprise management flexibility.
6) Preparing and managing projects schedules during crises.
7) Rethinking about management models after the corona crisis.
8) The future of companies in the face of post-Corona challenges.

 

Conference Academic Schedule AR (Click to download)

Conference Entertainment Program (Click to download)

Conference Accommodation Location (Click to download)

برنامج تطوير و اعداد غير الحاصلين على شهادات جامعيه

  • برنامج تطوير و اعداد غير الحاصلين على شهادات جامعيه لتنمية المهارات الإدارية والقيادية.
    برعاية أكاديمية الأعمال الدولية بإنجلترا بالمشاركة مع المؤسسة الدولية للتدريب والإستشارات الإداريه 
    منحة بخصم 40 % للبرنامج لدراسة إدارة الأعمال وتطبيقاتها العمليه و المهنيه فى برنامج متكامل مده الدراسه به تقدر بـ 15 شهر
    بسعر 2100 دولار بدلا من  3500
    شروط التقديم والحصول على المنحه
     اولاً ان يكون المتقدم حامل لاى جنسيه من الجنسيات العربية التاليه
    ( العراق – لبنان – فلسطين – السودان – سوريا )
     ثانياً ان يكون المتقدم ما بين عمر الـ 25 و 45 عام عند التقديم
     ثالثاً ان يكون من غير الحاصلين على شهادات جامعيه
    برنامج دراسة إدارة الأعمال المهنيه
    بشهادة معتمدة دولياً وحكومياً
    توثيق الخارجية الانجليزية
    ختم النوتارى كاتب العدل
    توثيق السفارة بانجلترا
    الدراسة بنظام التعليم عن بعد اون لاين
    مع نخبه مميزة من اعضاء هيئه التدريس
    دراسة إدارة الأعمال المهنيه يزيد من قدراتك الإدارية والقيادية
    كما انه يزيد من فرصك للعمل باعلى المناصب
    خطوة جديدة لمستقبل افضل

برنامج تطوير و اعداد المرأة العربية لتنمية المهارات الإدارية والقيادية

برعاية أكاديمية الأعمال الدولية بإنجلترا و بالمشاركة مع المؤسسة الدولية للتدريب والإستشارات الإداريه
منحة بخصم 40 % للحصول على ماجستير إدارة الأعمال المهنى 
بسعر 1500 دولا بدلا من 2500
شروط التقديم والحصول على المنحه
 اولاً ان تكون المتقدمة حامله لاى جنسيه من الجنسيات العربية التاليه
( العراق – لبنان – فلسطين – السودان – سوريا )
 ثانياً ان تكون المتقدمة ما بين عمر الـ 25 و 45 عام عند التقديم
ثالثاً ان تكون من ذوي المؤهلات العليا
ماجستير إدارة الأعمال
بشهادة معتمدة دولياً وحكومياً
توثيق الخارجية الانجليزية
ختم النوتارى كاتب العدل
توثيق السفارة بانجلترا
الدراسة بنظام التعليم عن بعد اون لاين
مع نخبه مميزة من اعضاء هيئه التدريس
دراسة الماجستير المهنى يزيد من قدراتك الإدارية والقيادية
كما انه يزيد من فرصك للعمل باعلى المناصب
خطوة جديدة لمستقبل افضل

5 Reasons Why KPI’s Are Important to Your Company’s Growth

The growth and ultimate success of your company will be determined by the consistency of results. And those results can only be achieved if your team consistently meets desired goals and targets

What is content marketing?

Content marketing is the management of content to engage visitors, followers and customers. Any medium which is on a webpage or social network can form the basis of content.

There are lots of examples of such tools and approaches; content may relate to material on social networks such as Facebook; it might be social streaming through iTunes or Spotify; content could be social publishing such as blogs or a personal website; it might be social knowledge such as Wikipedia; content media might include social searches such as Google Product Search; there are other examples such as social bookmarking sites including Reddi

Therefore, content marketing controls text and video, and other tools such as games, apps, vouchers and so on, so that the visitor is engaged in communication and dialogue; this supports our longer-term relationship.

You will need to address a series of topics in readiness for content marketing.

  • Which platform does our target market use to access content? Do they use traditional newspapers or magazines i.e. traditional print media? Do they use social networks such as Facebook? Do they use more than one platform to access content?
  •  How will they participate with the content which they access? Will they play games? Will they post messages? Will they circulate a viral e-mail?
  • Can content be syndicated? Syndicated content can embed material from elsewhere on a webpage or in an app. RSS is an example of syndication.
  • Which medium would be best to communicate with your target group? This often depends on whether the user accesses content via a tablet or laptop using Wi-Fi, or whether they are using mobile devices, accessing using 4G. Obviously the richness or size of downloaded video, images or text will vary depending on local download speeds; also think about target groups in international markets where speed is variable.
  • Finally, what actually engages your target audience? What content will they actually value? Do they want the video? Do they want to download maps? Do they want to pay with their phones or mobile devices? Do they simply need information in text format? Do they want to play games? Do they want to contact friends?

There are plenty of other blogs, lessons and articles on our website to help you extend and develop your content marketing skills for digital marketing.

Advertising for entrepreneurs

Your advertising will direct a message to large numbers of potential customers with one single communication!  A couple of simple things to remember here: firstly, advertising needs to be aimed at specific potential customers from whom you need to make a profit; which leads nicely on to secondly, advertising needs to be cost effective.

It is very easy to get drawn into expensive advertising campaigns which are over complex, and which target individuals who are not likely to buy from you.  Before we consider specific types of advertising Let us look at a quick way of pencilling a plan for your advertising.

Ask yourself, why do I need to advertise?  There are a number of key reasons why you might want to, and you will not always see an immediate increase in sales.

  • You and your company may be trying to create awareness of your product or service.
  • If your product or service is new to the market, then you may be searching for customers to try it out.  So, the purpose of your advertising is to stimulate atrial.
  • If you have been using your personal selling skills, you may have decided that some advertising would generate some useful leads for you.  If you have employed a salesforce, the advertising would support the sales people in the field.  It is useful for lead-generation.
  • As part of a much bigger integrated campaign, your advertising may simply remind, and reinforce customers’ views about your product.  So, if your customers have bought previously, it might reinforce his or her view that the right product is being purchased; if a customer was quite close to purchasing a product, you may have reminded her that she needs to go and buy it.
  • Perhaps the most detailed and comprehensive approach that you may take as a small business, is to undergo some basic branding.  Branding can be very expensive and time consuming, so proceed with caution.  Think about trying to position your product and service in the mind of the consumer.  You might consider endorsement by a local celebrity; you could show your product in use somewhere locally; you may have undertaken some price promotion which you wish to communicate; or you may just simply be telling your potential customers about the products and their benefits.  If you do attempt some basic branding, undertake some general market research first by talking to your customers.  Be consistent, and make sure that all of your advertising and promotion is integrated. Do not confuse anybody with mixed messages.

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